Developing a PR Strategy for Psoriasis Treatment

I was in NY today meeting with a specialist healthcare PR firm. They made a lot of good points, but it is somewhat scary how much its going to cost to follow their advice. I started this blog so people could understand how difficult it is to launch a new supplement product--you have to differentiate yourself from all the false products out there.

Well, the best way to do this is to get what the PR guys call "KOLs", key opinion leaders, to accept your story. This is done by spending time and money to convince them in the hope that they will repeat your message. This makes a lot of sense, as it gives people a trusted source opinion on your product.

I will be spending a lot of time over the coming months contacting the KOLs in the psoriasis world, and trying to communicate the Tinefcon message--safe, long term and effective option for psoriasis sufferers, and a new weapon in the arsenal of dermatologists.